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NetEnt signs customer agreement deal with The Rank Group

June 16

UK-headquartered gaming company The Rank Group Plc has become the latest gaming giant to sign an important customer agreement with NetEnt, the Swedish behemoth of online casino games development and supply for the international iGaming industry.

A major operator, one of the largest in Europe and with a particularly important presence in the United Kingdom, The Rank Group entered into an agreement which would see NetEnt’s online casino games supplied to the growing online divisions of the Group’s Mecca and Grosvenor Casinos brands.

The UK's largest operator

Mecca is among the leading providers of bingo options in the UK, while Grosvenor Casinos manages the largest of the UK’s land-based casino chains. Beside these UK-facing brands, The Rank Group’s Enracha brand runs 9 venues across Spain, in Catalonia, Madrid, Andalucía and Galicia, which specialize in offering electronic casino games and bingo.

NetEnt broadens its UK reach

Managing director of NetEnt Malta Ltd and Chief of European Market Operations Enrico Bradamante commented on the partnership, which comes as part of the Swedish developer’s supplier to broaden its reach in the UK.

“I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers.”

From The Rank Group's side, Head of Casino and Games at Rank Digital Ciara Nic Liam had this to say about the deal:

“We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players”

Eventful year for Rank Group

The Rank Group has already reached another important agreement in 2016. Earlier this year, the group announced that its Grosvenor Casinos brand, the country’s largest multi-channel casino operator, would be deploying Playtech’s Neon casino management system across its chain of 58 brick-and-mortar locations in the UK.