The Queer Eye ROI: Who Has Made The Most From One Of Netflix’s Most Loved Shows?

With five seasons, spin-offs in Japan and Australia, and a sixth season on the way in 2021, it’s safe to say that Queer Eye has become one of Netflix’s most loved reality TV shows.

For those who don’t know, the show was brought back to our screens in February 2018 following an initial run under the same name from 2003-2007.

It’s the perfect show for all sorts of situations; when you need an uplift after a hard day at work, a bit of a giggle, or even when you just want to pull out the tissues for a bit of a cry. It’s the perfect reminder of what’s good in the world, which, after such an eventful 2020, is something we all could all do with right now!

For those yet to check it out (first of all, why haven’t you?), the show stars five hosts “The Fab Five” who each specialise in one specific area.

The Fab Five

Jonathan Van Ness (grooming), Antoni Porowski (food and wine), Karamo Brown (culture), Tan France (fashion) and Bobby Berk (interior design), each come together to help one lucky nominee per episode to transform their lives and make it a little easier, cleaner, healthier and happier.

But, after 47 episodes, which contestant and host really have made the biggest changes through their appearance on the show?

Our Queer Eye ROI has dived into IMDb, net worth records and influencer marketing data to find out which of the hosts and nominees have benefitted the most from being on the show, as well as a few other interesting facts! Take a gander at our contents list below so you know what’s in store.


Tan and Bobby Have the Highest Net Worth

At approximately $6 million each, it’s Tan and Bobby who have the highest net worth amongst the Fab Five and while their appearances on Queer Eye will have much to do with this, they also have very successful careers in their own right.

Tan launched his own fashion company Kingdom & Slate in 2011 and was also the CEO for the Rachell Parcell clothing line before his appearance on the show. He actually planned to retire from the fashion industry before Netflix contacted him to be one of the stars.

Interior designer Bobby launched his own online store Bobby Berk Home in 2006, with the first physical store opening in New York a year later. Following further openings in Miami and Atlanta, he has also launched Bobby Berk Interiors + Design, specialising in interior design services. That’s not all! He also has his own lines of wallpaper, furniture, and art!


Which of The Fab Five are Making the Most Through Instagram?

With almost 20 million followers amongst them, it’s safe to say that The Fab Five have quite the social media following, however, it’s Jonathan (with 5.3 million Instagram followers) and Antoni (with 4.5 million) that appear to be the favourites.

Frame from a sponsored Ubereats Ad on Jonathan’s Instagram

Having millions of followers is certainly no joke, but how have they been using their significant following? Each of them has worked with brands on sponsored ad campaigns on Instagram, with Jonathan now able to demand up to around $17,603 for a single post!


Season 3 Nominee Jess Made the Most From Her Episode in Queer Eye History!

Let’s get back to the nominees. The show is all about changing their lives for the better and helping them transform their routines to break out of their ruts.

To help them do this, The Fab Five reignite their fashion choices, making simple changes to their lifestyle, renovating their homes and more. But at what cost? Based on our calculations, the average cost per episode for these changes works out at around $17,620.

But, who really made the most from their appearance on the show?

Jess, who appeared in the fifth episode of the third season, is estimated to have received around $104,200 worth of support while on the programme. The majority of which came through the generosity of the show’s fans, who donated $94,000 to help send Jess back to college to complete her degree in computer science!

Jess (aka Black Girl Magic) when she appeared on the show

The majority of the funds on the show are typically spent on renovating the nominee’s homes, something which Bobby and his team spend significant time and investment on in each episode! They have even renovated a restaurant, a fire station and a church.


Which of the Nominees Could Make The Most Through Instagram?

Following their appearances on the show, many of the nominees now have significant social media followings, particularly on Instagram!

Rahanna (aka @_stylishpooch) from season five now has almost 200,000 followers on the platform and can now command $980 for a single sponsored post. The feed from this dog groomer from Philadelphia is well worth a follow if you’re a fan of colourful dogs!

Now that’s one glamorous pooch! (@_stylishpooch)

Wesley from Season 4 ($646 per post) and fan favourite from season 2, Tammye ($655) completed the top three in terms of their potential earnings from Instagram.


Which Season Had the Best Ratings?

In just under three years since it’s launch, Queer Eye has already produced five full seasons of the show, with filming taking place in various locations across the USA include Georgia, Missouri, Kansas, Illinois, Pennsylvania and New Jersey. Seasons 3 and 4 set in the midwestern states of Missouri and Kansas proved the most popular with fans, with average ratings of around 8.5. Seasons 1,2 and 5 were set in Georgia and Pennsylvania respectively, and had an average rating of around 8.2 out of 10.

According to IMDB, the best season on average so far was season three with an average rating of 8.6 out of 10). This season also includes the most highly acclaimed episode in Queer Eye history featuring the iconic Jones’ sisters Deborah (also known as Little) and Mary (Shorty) who looked to reignite some life into their BBQ restaurant in Kansas City.


The Top Ten Most Popular Episodes

The ten episodes with the highest ratings according IMDB were as follows:

  • Series 3, Episode 3 – ‘Jones Bar-B-Q’ (Deborah and Mary) – 9.4/10
  • Series 1, Episode 4 – ‘To Gay or Not Too Gay’ (AJ) – 9.2/10
  • Series 3, Episode 5 – ‘Black Girl Magic’ (Jess) – 9.2/10
  • Series 4, Episode 2 – ‘Disabled but Not Really’ (Wesley) – 9.2/10
  • Series 4, Episode 5 – ‘On Golden Kenny’ (Kenny) – 9.2/10
  • Series 2, Episode 1 – ‘God Bless Gay’ (Tammye) – 9.1/10
  • Series 3, Episode 6 – ‘Elrod and Sons’ (Rob) – 9/10
  • Series 5, Episode 3 – ‘Father of the Bride’ (Kevin) – 8.9/10
  • Series 1, Episode 1 – ‘You Can’t Fix Ugly’ (Tom) – 8.8/10
  • Series 2, Episode 2 – ‘A Decent Proposal’ (William) – 8.8/10

How Did We Work All of This Out?

All Instagram earnings and cost-per-post figures were sourced from influencermarketinghub.com. Episode ratings for each show were sourced from IMDb.com.

Contestant salary data was sourced from salary.com and was based according to the average earner in the contestant’s job. Host net worth data was sourced from celebritynetworth.com and was accurate as of November 2020.

Data on individual episode values was conducted using desk research and providing an estimated value based on the average cost of each purchase on the show. Where items had a specific value, this was included.

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