New Challengers in the UK Casino and Betting Market

Another major player from Ireland, Bar One Racing is looking to acquire Ladbrokes and all their betting shops. Taking over Ladbrokes’ retail shop franchise, would give Bar One Racing a colossal presence in the UK, taking over from a name established in 1886.

BoyleSports’ £100 million would see them open numerous shops in the major cities and other heavily populated areas of the UK, maximising the visibility and presence of their brand. This is an attempt to become an established name and make a disruptive impact on the UK betting industry. With this move, BoyleSports is looking to develop a reputation for a welcoming environment through modern and comfortable furnishings and friendly customer service. This would reinforce their presence as not only a gambling presence that is widely available, but also one that is nice to visit.

Bar One Racing’s purchase of Ladbrokes would grant them Ladbrokes’ huge estate of stores throughout the UK, instantly making them one of the biggest betting companies in the UK. Ladbrokes has recently been forced to close a few locations that were struggling to compete. Bar One Racing taking over Ladbrokes’ stores could be an injection of new blood into the high street competition and let Ladbrokes take a new position as primarily an online casino.

These new developments would directly affect UK bettors, by adding one new player into the market and another completely taking over an established name. BoyleSports will become much more accessible and a good option for UK players interested in Online Slots. This is also true for Bar One Racing, but at the expense of Ladbrokes, taking over their physical presence.