UK Gambling Commission Grants Licence to Dabble Ahead of Summer Launch

The operator’s UK-facing platform is not yet live, but sources suggest a launch is on track for late June. That timing would see Dabble enter the market just as the football season winds down and that may allow the company to fine-tune operations before the new season begins.

A new office in Leeds seems like it will serve as the brand’s UK base, with six roles currently advertised including customer service agents and marketing coordinators. These positions will be supported by a wider team already in place.

Known for blending influencer culture and community engagement with sports betting, Dabble is positioning itself as a disruptor in what it views as a static UK market. The firm has already proven its model in Australia, where it posted revenues of A$117m last year, more than doubling its 2022 figures. It also operates in the US via a fantasy sports offering.

Speaking about the UK entry, Dabble CEO Tom Rundle said: “Our ambition is about more than market share. We want to provide the next generation of wagering entertainment that isn’t just about betting, and we are really confident that’ll translate to a sizeable market share over time.”

Rundle has previously described the UK as one of the “least innovated jurisdictions globally” and believes Dabble’s tech-forward and socially integrated model will appeal to a new audience of bettors. “We think our product is going to be very attractive to the UK punter of today,” he added.

With a focus on innovation and engagement, Dabble’s upcoming UK launch could offer a shake-up to the established betting scene and perhaps give people a different option.